During the company development, it maintained its family business character, even after the incorporation of a new management team. That incorporation converged in different points of ver with the company business strategy. In 1994 the Plaza Artero brothers acquired the 100% of the social capital and continued the expansion policy and the enlargement of the range of products.

Nevertheless, Plaza is one of the best examples of the rapid technological transformation experienced by the Spanish ceramic sector. In January 1989, the company started a new production of wall tiles using the porous single firing system, reaching a production level of 5000 m2/day. At the beginning of 1992 a new line was installed, which was able to reach 3000 m2/day. The total production in that moment increased up to 6000 m2/day.

In October of 1995 the first oven, installed in 1988, was substituted by a new one, and the wall tiles production reached a level of 8000 m2/day. At the same time, the building of a new factory for floor tiles production had already started. That factory, placed in Alcora (Carretera Ribesalbes s/n), started its activity in June of 1996, with a potential production capacity of 7500 m2/day. After the initial difficulties, always involved in the beginnings of a new factory, PLAZA CERAMICS currently offers a wide range of both wall and floor tiles, as well as complementary pieces like listelos, borders or skirtings, which satisfy the needs of all the consumers.

In 1995, an external consultant was designated to develop a transformation process of the corporate identity. Many efforts were focused on the change of all the external signs of the company: documents, packaging, publicity…etc. Those changes also affected the corporate colours, choosing green and cream as the distinctive colours for the future. With the new corporate image PLAZA shows a modern idea of business, ready for the new competitive world that presupposed a continuos change. These changes on the corporate image started in 1996 and concluded in 1998 when the external appearance of the first factory was also modified. The recognition of PLAZA as a tile manufacturing business has changed completely and its trademark, PLAZA CERAMICAS, has been introduced in order to represent the idea of a current offer that covers all the present ceramic production.

Due to the growth of the company, it has incorporated some new professionals in order to complement the idea of a family business management, reinforcing its competitive, flexible, and open character. Plaza maintains its good name through the proper use of a criteria that has always characterised the company, based on the quality of the final product, a careful service and personalised attention to the customer and the proper resolving of daily problems, even by the owners.

Nowadays the company is immersed in the development and building of some new installations for the production of big size wall tiles and single firing PORCELANIC floor tiles, as a continuation of the innovating character of PLAZA CERAMICS.